Licensing Management

Tony Bugg has worked in many licensing based roles over his 30 year career, which has allowed him to develop his own licensing consultancy business, Bugg Marketing Solutions. Bugg Marketing Solutions offer services in the area of licensing management that cover nearly all aspects of licensing. We provide consultancy services for a number of different elements in licensing such as entering the licensing industry, signing new licenses & licensing contracts through to common marketing funds. Our consultancy services are often based on an hourly rate, however we also work on contracts and projects.


We mostly work with small to medium businesses that include businesses initially getting into licensing through to established businesses that want to grow their licensing divisions or portfolios. Our range of licensing management services include the following:

  • Licensing Procurement
  • Developing a Licensing Portfolio
  • Management of a Licensing Portfolio
  • Advice on Licensing Contracts
  • What to do and What not to do
  • Royalty Percentages
  • CMF Funds
  • Style Guide Development
  • Timing Schedules
  • Research Documents

If you are looking to enter into the licensing industry, wish to grow your current licensing program or simply want some advice on licensing, please send us a message and we will be in touch.